All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. A) conceptual points-of-parity; competitive points-of-parity d. An emotional connection C) Brand logos E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? b. Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). D) point-of-weakness A) channel differentiation A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. B) brand extension C) desirability This suggests that in order to have a successful service experience the customer has to know? Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . For tax purposes, assume that the computer has a useful life of five years. c. Social metrics d. Private-label brand, middleman brand An expressed warranty means that? E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. people's memories, associations, and stories. True b. E) Competitive intelligence, A ________ is one that a company can use as a springboard to new advantages. A) differentiability Select one: Research your audience, value proposition, and competition. E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . b. a. Visibility You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? An implied warranty means that? A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? A global brand alters the product or service formulation for each country. Packaging is not used to gain a competitive advantage. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. Most Relevant is selected, so some comments may have been filtered out. \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. Moment of truth at an average value of $27.20. A) It involves designing creative business ventures to positively affect both a company's cost structure b. A) Procedural maps c. Cross-marketing a. An emotional connection e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. Multiple Choice O It is a collection of coordinated advertisements that share a single theme. E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. A) Customers are willing to buy by brand only when it assures "top quality. Which of the following statements are true about data storytelling? If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. Homework Help. d. Offer a consumer clues as to the quality of the product inside. c. The normal rules about pricing don't apply when you are dealing with services d. Positioning E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company. These service elements are considered ________. D) the soap brand has global presence b. Comparatives Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. C) category points-of-parity; deliverable points-of-parity Its price is $27\$27$27 per share, and the price to the public is $28\$28$28.95.Becker also provides the market stabilization function. A) Positioning B) Valuation C) Pricing D . Good dominated offering Select one: a. Perishability (Inventory) B) points-of-difference b. Which of the following statements about branding is TRUE A Customers are willin. Select one: It is harder to create than brand recall. Answer/Explanation. E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. d. Kept. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. Select one: Prepare the adjusting entry necessary when brochures costing $18\$ 18$18 million are mailed. A) announcing category benefits B) identifying counter examples E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. Which of the following statements about the branding guidelines for a small business is true? During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. Select one: e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. Brand name, service mark. This is an example of ________ differentiation. C) points-of-parity D) brand architecture Financial Market Class 12 Business Studies MCQs Pdf. A. Add a diagram to illustrate your answer. Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. A) positioning. Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. C) clear similarity to the attributes of other brands C) points-of-inflection A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? D) focusing on reliability Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. B) allow brands to expand their market coverage and potential customer base It is the goodwill that the brand builds by itself and from its customers. Gandalf opened a tobacco shop in the Haight/Ashbury District. A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. Protect the product from excessive heat or cold. C) image differentiation B) narrative branding B) Market research She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. b. A) language Select one: Which of the following statements about service marketing is TRUE? The customers who represents the brand . A) Category-based positioning C) deviance, peculiarity, deformity c. People-based offering Sabrina is thinking of starting a new line of coffee shops. D) product C) image A. e. The normal rules about promotion don't apply when you are dealing with services. Organizations should not . d. All of these statements are true. B) Category points-of-difference Apple is more than computers. c. Internal rate of return D) to globalize competitors' perceived points-of-difference E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. Select one: The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. Trade name, trademark b. The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. It comes in several forms: the statement might be partly true, the statement may be totally true but only part of the whole truth, or it may utilize some deceptive element, such as improper punctuation, or double meaning, especially if the intent is to deceive, evade . A) original, ambiguous, and straightforward E) Cognitive maps, Straddle positions ________. Variability (Inconsistency) E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; A) sensuality D) resilience A. b. Repeat business As an entry-level digital marketer, which of the following data analytics tasks might you be . B) points-of-conflict Brand equity is the value a brand name adds to a product. The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. d. Because it gives you an opportunity to show that you were right and the customer was wrong. View the full answer. a. a. D) emotional branding Sorted by: 2. B) differentiability Warranties can be either expressed or implied. The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. B) point-of-difference e. Implied. c. Physical representation a. Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. Which of the following best describes BR Chicken's value proposition? He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. B) competitive points-of-difference Which of the following is not one of the unique characteristic's of a service described in the text? D) Choose Grissom's for an unparalleled shopping experience. a. False and . Carnival Corporation is the world's largest cruise line company. C) mystery D) setting c. Variability (Inconsistency) Whether there are contingency plans in place. Which of the following statements about branding is true? ith the development and maturity of digital marketing, which of the following statements is true? Excessive branding. Assuming Adamss assertion is correct (that a business expansion is already under way), evaluate the timeliness of his recommendation to purchase Universal Auto, a cyclical stock, based on the business-cycle approach to investment timing. 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. d. Credence Qualities e. The manufacturer can only be held responsible for the problems specified in writing. They said that the difference comes from how comfortable they make their cows. They did this even though it cost them money. B) channel differentiation In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. d. Perishability (Inventory) C) What brand is familiar often varies from one country to another. E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. A) negatively correlated E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. Find the following probabilities: P(X=60)P(X=60)P(X=60). Select one: Select all that apply. Course Hero is not sponsored or endorsed by any college or university. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. Customers are willing to pay a premium price for the product Select one: Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. a. School University of Houston, Downtown; Course Title MKT 3300; Type. E) A small business must focus on building more than two strong brands based on a number of associations. Stay Safe. B. C) Dove soap helps users have softer skin C)It is only important once a company is established. Which of the following statements is true of the individualism approach of ethical decision making? A) the soap is one-quarter cleansing cream e. Positive Brand associations. 1. Best Answer. self-expressive correct incorrect. Select one: The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? d. The normal rules about products don't apply when you are dealing with services Which one of the following statements about retailers and retailing activities is true? e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. Select one: \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ a. D) practicality B) comparing to exemplars e. All of these are the point we were trying to make. Which of the following is NOT a perceptual benefit of packaging? D) assist firms in collecting information on competitors that will directly influence their strategy e. Inseparability. E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. b. Inseparability c. Multiproduct branding d. Meissner's corpuscles. B) points-of-presence In terms of the goods-services continuum, this is an example of a _____________? d. Excessive branding. A) relying on the product descriptor Reliability C. reinforcing the current image. b. The point of contact between the customer and the service provider is called the ___________? It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. He brought it home, plugged it in and nothing happened. \hspace{240pt}\textbf{Dividends Declared}\\ Ben works 7.5 hours per day. a. a. Changing an image is most necessary when: Tommy Hilfiger conveyed the brand's category membership by ________. A) Brand equity means a brand has customer loyalty. a. c. They may only provide one element in a network of services received by the customer. a. The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. B) employee A) help firms to analyze who their competitors are Creamer, sugar, stir sticks and cups are provided for a nominal fee. B) intimacy Select one: C) service differentiation e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. d. Brand awareness Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. d. Branding is less important now than . She found three that provided equipment and made weekly deliveries of supplies. b. False, An organization's product mix includes all the products it sells. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. D. changing an image. B. A) points-of-conflict She found three that provided equipment and made weekly deliveries of supplies. Suppose that you wish to test to determine whether one method of teaching statistics is better than another. (The IRS schedule will spread depreciation over six years.). The brand . a. These are all expressions of the value of brand equity. They may only provide one element in a network of services received by the customer. Which of the following best describes a car company's value proposition? Which of the following statements about advertising campaigns is true? D) product differentiation Component branding Select one: D) Category points-of-parity Which of the following is a condition that is favorable to creating a brand? e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? B) innovativeness For a one-time fee of $300 the company will install a four-pot coffee maker in the office. All marketing strategy is built on STPsegmentation, targeting, and ________. You said? D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. B) points-of-parity Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. B) relying on the product descriptor d. contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. e. Increased value of a company's common stock. View the full answer. If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. C) brand benefits E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? B) Dove products include bar soaps and shampoos A) desirability Write these addends in vertical form. b. b. E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. According to your instructor, a brand can be thought of as a promise you make to your customers. e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. Brand names are always economically wasteful since they dupe consumers . Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . E) cast. ) e. Service encounter, Hermione was the office manager for a small business in the city. Which of the following statements is not true with regard to the concept of product? Which of the following statements about brand mantras is true? When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. D) competitive points-of-parity; peculiar points-of-parity B) channel c. Increased customer loyalty d. A barrier to entry for competitive products. who provide superior customer service? Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. Select one: She chose the supplier that advertised the lowest price. b. Invisibility c. Assurance The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. c. Copyright True b. Trade name Period. C. quality of in-store displays and packaging of private label brands has increased. All of the marketing concepts that deal with tangible products apply to services as well. Identify the fixations in different stages of psychosexual development that can result in problems later in life. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term?
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